Staging vs. Decorating: What’s the Difference?

Selling your home means selling a lifestyle, but not necessarily your own. In home staging, you’re striving for a look that is fresh and welcoming yet not really taste specific. People with varying tastes need to feel that they can make the home their own if they purchase it.

This is the distinction between decorating your home and staging it to sell. It can be hard to understand at first, but if you don’t know the difference, you might not sell your house as quickly as you like.

Although everyone has different tastes in decor and furnishings, most people want a home that is welcoming, functional, peaceful and organized. Tailor your house so that buyers will describe it in those terms rather than by your style of decorating. Getting rid of clutter and having fewer but larger accessories is a great place to start.

Making sure your home isn’t taste specific doesn’t mean your rooms should be devoid of color. Instead, keep color schemes simple and dose them with an on-trend neutral, like a clean tan, a soft gray or a warm white.

Fresh & Neutral Brentwood Home

If you have a distinctive decorating style — whether it’s Tuscan, shabby chic or modern — you’re going to need to scale it back a bit. If you don’t, your home will appeal to the small percentage of potential buyers who love your chosen style. Staging is about strategic editing and depersonalizing, rather than decorating and personalizing.

Gustavian Bedroom

Dated is dreary. Strive to stage your space with a current and fresh feel. Use updated neutrals on the walls and furnishings that are clean-lined and simple. Punches of color are great; just use them sparingly. A room arranged symmetrically and centered on the architecture reads as peaceful — one of those important aesthetics every buyer is drawn to.

Bauman Photographers

This guest bedroom is full of great staging ideas. It has lots of on-trend design details, but it’s sparse on accessories and other distractions. The color palette is simple, easy on the eyes and would be attractive to both men and women. Most potential buyers would remember this appealing room long after leaving the house.

Interior Repaint by Warline Painting

This clever arrangement draws attention to the unique architecture in the space and illustrates a smart use for the area under the stairs: an office nook. This area is nicely decorated, not staged.

If I were staging this area, I would keep the desk, chair and lamp, remove overly personal items such as family photos, and leave a few pieces of art and an attractive notebook and pen. Simple accessories can help draw attention to a functional space.

If you are updating a kitchen or bath before putting your home on the market, keep the finishes neutral and classic. This is not the time to show off your personal style. You want to broaden your buying audience by appealing to a wide variety of tastes and preferences. This bathroom would definitely appeal to buyers with either traditional or contemporary taste, and could later be personalized with the new homeowner’s preferences for color and accessories.

Refined Rustic Master Bath Remodel: Ambler, PA

Sure, this may not be what normally sits on your countertop, but doesn’t it look better than the usual bills and coupons? Remember, you are selling an idealized lifestyle, not your reality.

The bottom line is that you have to get outside your head and inside the mind of a potential home buyer. It’s very difficult to be objective about your own home, but it’s crucial if you want to sell it.

Cottage and Vine

WRITTEN BY KRISTIE BARNETT, HOUZZ

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Author: Alicia Holman

Experience and passion are just two words that best describe Alicia Holman. As Designated Broker, Alicia is passionate about helping people begin to create wealth through making smart real estate choices. With an extensive background in customer service, her number one priority is the relationships she builds with each and every client. Alicia views helping people buy and sell Arizona real estate as more than a career. It's also her opportunity to make a positive impact in people's lives. Alicia understands the need for distinctive real estate representation. Today, Alicia couldn't ask for a better job. "It’s a great feeling to live and work in an area with so many real estate opportunities. I’ve lived in Arizona for more than 40 years and every day I gain a greater appreciation for all that this area has to offer." As a fulltime broker, Alicia’s approach to real estate is focused around getting to know her clients as real people and taking care of them from beginning to end. Her professional, straightforward approach to real estate has empowered her to listen carefully with interest and understanding to each specific need of her client, in order to assure that he or she is satisfied whether buying or selling.

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